Company Culture
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Company History

  • 1995 Prohero is established by Rob Chen.
  • 1998 New Look is established for Accessories business.
  • 1999 Move to Modern Building,Office expanding to 1,000M².
  • 2008 Build new factory in Tainan, 5,500M².
  • 2010 Build our own office building, 3,900M².
  • 2014 – ZIV building. Built our second building for our sports brand, ZIV, 3,000M².


We have been designing & producing eyewear for over 15 years. We have accumulated vast expertise, recruited the best talent, and continued to pursue new knowledge. This makes professionalism our most valuable asset.


Trust is a very import value for our company. It is only with trust that we are able to build long-term relationships with our customers, where all sides win. Also trust between colleagues is important for a company that relies heavily on teamwork for much of its success.


We are not afraid to strive for high standards because with our core values of trust, teamwork, and pursuit of excellence. We eagerly face our challenges head-on.